The Magic of Nine and Rebirth

Four years ago, on 9.8.2021, I tattooed a magic wand on my arm. It was a vow: to alchemize fear into love. Eleven days later, on 9.19, I met the love of my life. These dates are not coincidences—they are a pattern of Nine, a drumbeat that has followed me into 2025. This is a Nine year: completion, harvest, clearing. September, the ninth month, amplifies the medicine: finish, bless, release.

Over the years, the Conscious Business Connections vision grew into a living, breathing community — with more than 100 members and multiple gatherings each month, it became a laboratory of connection, business, and transformation.

This cycle has been both deeply personal and reflective of the collective. Individually, we are called to let go; collectively, we are being asked to dismantle systems that no longer nurture us. The old structures must be completed and cleared with reverence.

Letting Go of CBC — The Honest Why

I loved building CBC—the design, the gatherings, the people. But over time, the model asked too much of me. Hours spent interviewing people who weren’t committed, convincing, explaining, protecting energy—it drained the medicine right out of me.

When a container strains you, that’s a signal. Saying “I can’t hold this in the same way” is not defeat—it’s listening to the wisdom of your body and your spirit.

True Profit — Growth Beyond Revenue

CBC matured like a living thing. It wasn’t about revenue metrics; it was about awakening and ripple effects. Creating this business became a form of self-actualization: a field where transformation could be tended, witnessed, and harvested. The true profit? Not dollars—but the growth of stakeholders, the people who showed up to do the work.

The Pioneer Path — Business as Living Alchemy

For a year, we traveled through the chakras—one center each month—embodying its energy in food, movement, mantra, and business systems. Our businesses stopped being soulless machines and started to breathe.

An insight from Braiding Sweetgrass rose up: many Indigenous languages mark things as alive or inanimate, not masculine or feminine. We began speaking to our businesses as living beings—breathing, listening, responding. That shift changed everything. Playfulness returned. Business felt like sacred play.

Membership & Energy Math

The membership model worked: it created an intimate circle of people of integrity and vision. But tending it consumed more bandwidth than I could give. The energy math stopped making sense. CBC’s membership taught me: tender the circle you can actually nourish. When holding on drains more than it holds, it’s time to release the vessel itself.

The Labor of Love

CBC was my baby. For years, CBC pulsed with life — dozens of events weekly, hundreds of interviews, thousands of connections. It was joyous, intense, and alive in ways few spaces are. I poured generosity into every connection. I even worked with coaches to refine the model, trying to unlock what felt just out of reach.

Yet, something never quite landed. The generosity I extended was not often reciprocated. Holding on began costing more than letting go.

When I deleted CBC’s Instagram and LinkedIn accounts, I expected grief. Instead: relief. Spaciousness. The deep knowing that the cycle was complete. To keep it alive would have cost me too much—my health, my energy, my spirit. And so, with love, I release it.

Beyond Business — Circulation, Not Extraction

“Business” today carries busyness: worry, extraction, anxiety. Inflating pricing, creating false scarcity, proving worth by extraction—these are blood clots in the system. Wealth and care are meant to circulate like blood.

The New Earth will not be built by making business simply “kinder.” It will arise when we center being—healthy selves, nourishing relationships, community economies designed to flow.

Target Market: Conscious Professionals and Purpose-Driven Businesses

The intention behind Conscious Business Connections was to bring together individuals and organizations who value awareness, integrity, and holistic growth — people who want to cleanse their vessel, so to speak. By that, I mean aligning one’s inner world (thoughts, values, wellbeing) with how one shows up in business and service to others.

The community was never about “consciousness” in the pop-culture sense — where the word has become tangled with trends in psychedelics or escapism. While exploration of consciousness can take many forms, my focus has always been on cultivating clarity, groundedness, and connection through mindful living, emotional intelligence, and ethical business practices.

Our ideal members were entrepreneurs, advisors, and leaders seeking to do business with intention — to create success that nourishes both themselves and those they serve. This included everyone from solo practitioners and creatives to small business owners and corporate professionals longing for a more sustainable, heart-centered approach to work and life.

True consciousness, in my view, is not about escaping reality — it’s about being fully present within it, and doing business in a way that uplifts rather than depletes.

The Goddess Who Rests — Sovereignty & Recovery

For years, I wore the cloak of the network-weaver, the space-holder, the “networking queen.” It was medicine—and labor. I am recovering from burnout and multiple major illnesses. My body spoke: this shape of holding is over.

To lay down the crown is not surrender—it is sovereignty. Presence over performance. Sustainable joy over depletion. I will continue to create experiences, but from a place of balance, not exhaustion.

Values & Circulation — Why I Must Release

Many “conscious” spaces still mirror extraction and fear. Pricing models often exclude those who need support most. Worth should never be proven by price tags alone. Worth reveals itself in presence, integrity, reciprocity, and care. CBC helped me break generational patterns of scarcity and center values over image. That harvest moves with me.

Letting Go & Trusting What Comes Next

If you love something, sometimes you must let it go. CBC did what it came to do—not necessarily as I planned, but in the ways it needed. The name no longer fits. The structure no longer serves. The door must close so the next can open.

2025—the global Nine—asks all of us to release. Endings are completion, not defeat. Folding a life’s work into memory and gratitude seeds new forms of service.

Closing Reflection — An Invocation to the Nine

Thank you to everyone who walked this path with me. CBC has been a laboratory, a mirror, and a hearth. It taught me that business can be sacred, that people can heal in community, and that meaningful economies are possible.

Carry these questions like coins in your pocket:

• What in you has fulfilled its purpose?

• Where is the circulation in your life blocked—and what might dissolve those clots?

• What role will you lay down so something truer may take its place?

Here’s to honoring endings, unclogging systems that bind us, and creating a world where love—not busyness—is the currency.

You are also invited to explore all past CBC resources, blogs, and reflections, to revisit inspiration, teachings, and moments that shaped this community:
Explore Resources →

 

© Kristin McGinnis 2025 All Rights Reserved.

Kristin McGinnis is the Founder & CEO of Conscious Business Connections, bringing over 15 years in hospitality, a decade in the financial sector, and extensive consulting experience. A pioneer in conscious leadership and sustainability, Kristin’s mission is to empower leaders to embrace strategies that achieve success while fostering a regenerative and harmonious world. Discover more about Kristin’s transformative vision at https://consciousbusinessconnections.org/leadership/