Guest Blog: How to Hire a Coach by Tara McFarland

February 7, 2023


Tara McFarland has been chosen to lead the 2023 Members Round-Table Meetings for her impeccable integrity, compassionate perceptive, dedication to wisdom and service to others. For a glimpse into how she thinks, below is her guest blog feature.


How to Hire a Coach

by Guest Blog Author Tara McFarland

When I began searching for my first coach, I wondered about the credentialing of coaches. Is it necessary they be associated with the International Coaching Federation? What about all those other certification programs? What are those, and are they any good? Considering that my background is in a regulated industry where I had to pass two rigorous exams, document my work experience, and follow a code of ethics, the unregulated coaching industry seemed like a minefield.

I’ve been in this industry for a while now, and there are some essential distinctions I want to make so that you can follow your intuition in choosing your coach. The lack of regulation makes for potential pitfalls because there is no established code of ethics. If someone hasn’t demonstrated their knowledge through examination, how do you know if they know what they’re doing? Above all, whether a coach has an ACC, PCC, MCC, or came through the Life Coaching School or any of the numerous personal growth programs, you want to be sure they serve you.

Coaching vs. Therapy

Coaching is not therapy, and therapy is not coaching.

Coaching focuses on motivating and encouraging people to achieve a specific goal, whether uncovering your purpose or mapping out a career development path. Generally, coaching looks forward, and a coach doesn’t treat mental health. If a coach attempts to act as a therapist, it’s a red flag. We, coaches, do not have the depth and breadth of training to handle mental health considerations.

Therapy treats mental health, using psychotherapeutic techniques to treat mental illness and other issues. Typically, a therapist will have a degree in psychology or social work. All therapists are licensed, and the industry is regulated, adhering to a strict code of ethics. (I highly recommend the book, “Maybe You Should Talk to Someone” by Lori Gottlieb to learn more)

Coaching and therapy can work hand in hand, as they complement each other. Healing in a therapeutic setting can help you overcome obstacles as you take action toward your goal. Most fears keeping us from taking action are rooted in the conditioning we’ve undergone in our families of origin, school, and generally moving through life up until this point.

Professional Boundaries

In Atlas of the Heart, Brene Brown writes, “Boundaries are a prerequisite for compassion and empathy. We can’t connect with someone unless we’re clear about where we end and they begin. If there’s no autonomy between people, then there’s no compassion or empathy, just enmeshment.”

Because the coaching industry doesn’t have a regulatory body that sets an ethical code, finding a coach who adheres to a code of ethics is essential. A few red flags indicate when a coach is overstepping their professional boundaries, and I’ve experienced most of them in my coaching journey. These include: gaslighting (a.k.a. made to feel like I was in the wrong when the coach was crossing my boundaries), being manipulated into choosing things that weren’t right for me and being dismissed for questioning the coaching I received. The cognitive dissonance (or mind f*ck, if you’re a bit salty like me) experienced when these situations occurred was real. When paying someone thousands of dollars to coach me, the imbalance of power was off, and it was easy to shelve what I observed not only in my own experience but heard from other people in the name of “the coach/authority figure must know better, and we’re not getting it.” (Hint, they don’t, and yes we do)

What I found after a few years is that there’s a pervasive attitude in the coaching world (especially when spirituality is part of it) where blame is leveled directly at the person experiencing something they don’t like. The phrases “What’s being reflected to you? or What’s in your energy field that you’re attracting this?” are often used to control and manipulate people.

The moral of this story is: Make sure your coach holds professional boundaries. While boundaries don’t have to be as strict as in a therapy relationship, there still should be a give-and-take between people in the coaching relationship. For example, you pay the coach for their program; then they ask you for your professional expertise to help with an event. If they don’t pay you for your expertise, they take advantage of you.

How to Know if Your Coach is Ethical

Yes, we are all reflections of each other, and what we find triggering is often something about ourselves we don’t like. When you’re working with someone empathetic, it can be a source of healing and growth.

However, blaming and gaslighting are manipulative techniques used to get someone to pay more money, hire a coach for extended periods, and keep the other person in a place of diminished power.

The biggest mind f*ck comes when, through the course of spiritual awakening, which is messy and vulnerable, we hand our power over to a person thinking they can “fix” it.

A coach is a guide. A coach’s job is to ask questions and help you navigate what you hired them to do, whether working through the endless questions of awakening or figuring out a path forward in your career/business.

Coaching contracts are something else to consider when hiring a coach. Make sure the contract gives you the power to end the coaching relationship if it isn’t working. A red flag in a contract is when you can’t get a refund, or you’re obligated to pay the total amount if you decide to stop working with that coach.

And above all, if your intuition is screaming, “This isn’t right!” take time to examine it. Ask yourself some clarifying questions, and if you still feel like something’s off, have a conversation. An ethical coach will be open to a discussion; an unethical coach will attempt to turn your intuition into something wrong. Your intuition is always correct. When the niggling thought or feeling is constantly trying to get your attention, it’s essential to pay attention.

A coach should never blame, gaslight, or otherwise manipulate your experience. If they do, fire them.

It’s an important distinction. Ensure the coaches you hire are ethical and operate from a place of integrity.



Guest Blog Author: Tara McFarland

Coach, Speaker & Founder | Create Conversations LLC

Tara believes everyone has intuitive gifts and everyone is a leader. She is a catalyst for change, challenging the status quo of societal norms. She guides her clients in uncovering the gifts they may have buried long ago.

Her journey back to herself began when she burned out of her 20-year engineering career landing on her living room floor shattered. From that moment forward, she chose to lean into support from people and energies around her unleashing a life-changing emotional and spiritual awakening.

Guiding her clients with understanding and compassion, Tara creates a sacred space to examine their old stories and create new ones. Bridging the worlds of analytical thinking and intuitive flow, they learn to embrace all of themselves, unlock their gifts and lead with audacity..


Oct 2022 Guest Feature Webinar: Human Design for the Working Human

Lead Coach for 2023 Member’s Round-table Meetings

You May Also Like…

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.


Leave a Reply